Mercado Productivo Terms of Service

Mercado Productivo is a technology platform that connects people and businesses in the primary sector (livestock, agricultural supplies and services) so they can post offers, talk and reach agreements with each other.

Mercado Productivo does not buy, sell, own, transport or hold any animal, product or service listed, and does not act as an agent, broker, auctioneer or representative of any party. Mercado Productivo is a technology intermediary: it provides the space and the tools; transactions happen between users.

Mercado Productivo does not receive, hold or transfer money between users. There is no checkout, escrow or refund handled by Mercado Productivo. Price, payment method and delivery are freely agreed by the parties and take place outside the platform.

Mercado Productivo charges no commission on transactions between users. The only payments Mercado Productivo receives are for its own subscription plans (section T-9).

When two users confirm the terms of a transaction on the platform, an open deal (an agreement between them) is recorded. When the transaction takes place, it is recorded as a completed deal, either because both parties confirm it or because the platform presumes it after the configured period passes without objection.

A deal record is evidence of what the parties declared, not a guarantee by Mercado Productivo. Expiration and presumption periods are shown in the app and may vary by country configuration.

Mercado Productivo is not a party to those agreements and is not responsible for their performance, or for the quality, quantity, health, legality or existence of what is offered, or for the capacity or truthfulness of the parties.

You need an account to use features beyond browsing listings. You must:

• Be at least the minimum age for your country (Part V), which is never under 18 (or the age of majority where you live, if higher), and able to enter into contracts, or validly represent a business. Mercado Productivo is for adults only: when you register you confirm that you meet that age, and we will deactivate any account belonging to a minor.
• Provide accurate information and keep it up to date.
• Keep your account access secure; you are responsible for what is done with it.
• Have only one account per person, unless expressly authorized.

Your username is public. You can choose whether your account is personal or a business account.

• Visitor (no account): browse listings.
• Registered: browse and save.
• Verified (reached the verification score required in your country): also chat, buy and make deals. Verification is free.
• With a premium plan: also post and sell, within your plan's limits.

Limits (number of listings, photos, duration, etc.) depend on the plan and country, are shown in the app and may change under section T-9.

Mercado Productivo verification only confirms what each verification point states (for example, that a phone number is yours, or that an identity document was reviewed). It does not certify a user's solvency, honesty, experience, or health or tax compliance, or the quality of what they offer. A verification badge or score is not an endorsement or a guarantee by Mercado Productivo.

Whoever posts a listing declares, under their sole responsibility, that:

• They have the right to offer what is listed and the description is true.
• They comply with the Listing and Conduct Rules (Part II) and applicable law.
• The photos show what is offered.

Listings may be reviewed before being shown and expire at the end of the duration set by the plan. Mercado Productivo may reject, pause or remove listings that break this document, citing the specific rule.

The information in each listing is provided by the seller. Mercado Productivo does not verify or take part in payment or delivery.

The sale and movement of animals is regulated by the animal health authority of each country (Part V) and other applicable law. Animal health and documentation obligations (premises registration, vaccination, health certificates, movement permits and any other requirement) are the sole responsibility of the parties. Mercado Productivo does not issue, validate or process those documents.

Offering protected or endangered species, or any species whose sale is prohibited or restricted, is forbidden.

Posting and selling require a premium plan. Every user also has a free basic plan.

• Price and terms: shown before you subscribe, including taxes where applicable.
• Payment: in the mobile apps, through Apple or Google in-app purchase, under their terms. Outside them, by the methods Mercado Productivo announces (for example, bank transfer and manual assignment).
• Receipt: each charge by Mercado Productivo generates the tax receipt required by applicable law (Part V), sent to the email you provide.
• Renewal and cancellation: subscriptions bought through an app store renew and are cancelled in that store. Cancelling does not require contacting anyone; the plan stays active until the end of the paid period.
• Refunds: app store purchases follow the store's refund policy. Other payments follow the policy published by Mercado Productivo and the consumer protection law of your country (Part V).
• Plan changes: Mercado Productivo may change a plan's limits and features. If a change works against you, we will give you reasonable advance notice. Lowering a limit never deletes or deactivates what you already had; it only prevents creating more until you are back within the limit.
• Price: a price change applies from the next renewal, after notice.

When a premium plan ends or is revoked, the account returns to the free plan; you do not lose your account.

Conversations are for negotiating within the platform. To protect users from fraud, contact details (phone numbers, bank accounts, etc.) written in a message may be automatically hidden from the recipient.

Authorized Mercado Productivo staff may read a conversation when there is a report, a sign of fraud or a rule violation, or a legal obligation. Each access requires a written reason and is logged. Details in the Privacy Policy (P-7). Staff access to locations is explained in P-7A. Mercado Productivo may also set a conversation to read-only.

After a completed deal, each party may rate the other. Ratings are revealed when both parties have rated or when the configured period ends, whichever comes first.

Ratings are not deleted when you delete your account, neither those you gave nor those you received: they are part of the other person's reputation. They are kept without data that identifies you and appear as from "Deleted user".

You register your locations (farms, stores) to anchor your listings. The exact coordinates of a property are never shown publicly: an approximate area is shown. Only if you mark a location as public (for example, a store open to customers) is its exact address shown.

Authorized Mercado Productivo staff may view your locations, public or private, to moderate, prevent fraud, handle reports and support, and comply with requests from authorities. Viewing the exact coordinates of a private location requires a specific permission and is logged (Privacy Policy, P-7A).

You must follow the Listing and Conduct Rules (Part II). Mercado Productivo moderates listings, content, conversations and ratings, receives reports and applies proportionate sanctions under Part IV. Every sanction cites the specific rule that was broken, and serious sanctions can be appealed.

You can report any listing, content, conversation, user or rating from the app. The reported person never learns who reported them.

You can also block another user from the conversation or from their profile. While the block lasts, neither of you sees the other's listings or profile, and you cannot message each other or propose deals; pending proposals between you are cancelled, but deals already confirmed continue. The blocked user is not notified. You can unblock at any time from Settings.

The Mercado Productivo brand, design and software belong to LEONARDO RAFAEL LOZANO RUIZ or its licensors. Content you upload remains yours; you grant us the license described in T-14B.

Mercado Productivo may produce, publish and share aggregated, de-identified statistics from platform activity (for example, prices or volumes by area) that do not identify any person. Those statistics belong to LEONARDO RAFAEL LOZANO RUIZ (Privacy Policy, P-5A).

You keep ownership of and rights to what you upload. You represent that you have the right to upload it and that it does not infringe third-party rights (copyright, image rights, trademarks).

To operate the service, you grant us a non-exclusive, royalty-free, worldwide license to host, reproduce, technically adapt (for example, resize or compress photos), display and distribute your content within Mercado Productivo and in listing share links, and in promoting the service itself where it appears as a platform listing.

The license ends when you delete the content or your account, except ratings you gave others (kept anonymously, see T-11) and copies we must keep by law or to resolve claims.

If you believe content infringes your rights, write to [email protected] with the link, which right is infringed and how you prove you own it. We will remove the content if the complaint is valid and inform the person who uploaded it.

Mercado Productivo is provided as available. We make reasonable efforts to keep it running continuously and securely, but there may be interruptions for maintenance, technical failures or causes beyond our control. We may change or remove features by notifying you in the app.

• Signing in with other accounts: if you sign in with Google, Apple or Facebook, your use of that account is also governed by that provider's terms. Mercado Productivo does not control those services.
• Apps downloaded from Apple's App Store: these Terms are an agreement between you and LEONARDO RAFAEL LOZANO RUIZ, not Apple. LEONARDO RAFAEL LOZANO RUIZ, not Apple, is responsible for the app, its maintenance and support, handling claims about it (including product liability, legal or regulatory non-compliance and consumer protection claims) and defending any third-party claim that the app infringes intellectual property rights. Your license to use the app is limited, non-transferable and for Apple devices you own or control, as permitted by the App Store Usage Rules. If the app fails to conform to an applicable warranty, you may notify Apple, which will refund the purchase price of the app, if any; Apple has no other warranty obligation. You represent that you are not located in a country subject to a U.S. Government embargo and are not on any U.S. Government list of prohibited or restricted parties. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
• Google Play: purchases and downloads from Google Play are also governed by its terms.

To the extent permitted by applicable law, Mercado Productivo is not liable for:

• Agreements between users, their performance, payments, deliveries or resulting damages.
• The truthfulness of what users declare.
• The condition, health or legality of animals, products or services offered.
• Losses due to service interruptions beyond its control.

Nothing in these Terms limits rights you have under the consumer protection law of your country or other mandatory law that cannot be waived, or excludes Mercado Productivo's liability for fraud or gross negligence, or for the services it provides directly (your subscriptions).

You can delete your account at any time from the app or the web, without contacting support.

• For security, we will ask you to sign in again.
• Deletion is immediate and cannot be undone.
• You cannot delete it while you have a proposed, open or under-review deal: resolve it first, because the other person depends on it.
• What is deleted and what is kept without identifying you is in the Privacy Policy (P-9).
• Deleting your account does not cancel an active sanction: if you create a new account with the same phone or email while the sanction is active, the sanction applies to the new account (P-9).

Mercado Productivo may suspend or ban an account as a sanction under Part IV.

We may update these Terms, including the section for any country. Each version is recorded with its date, and we keep which version each user accepted. If a change is material, we will ask you to accept the new version before you continue transacting (you can keep browsing) and show you a summary of what changed. Otherwise, we will notify you.

You agree to receive service messages (security, status of your listings and deals, sanctions, receipts) in the app, by email or text message. Marketing messages are only sent if you expressly opt in, and you can withdraw that consent at any time.

These Terms are governed by the law stated in the section for your country in Part V. For any dispute, the parties will first try to resolve it directly through [email protected]; failing that, the courts stated in that same section have jurisdiction, without prejudice to any forum the law grants consumers.

LEONARDO RAFAEL LOZANO RUIZ · RUC 0900000051001 · AUTOPISTA ESTATAL E486, Daule, Guayas, Ecuador · [email protected] · and the WhatsApp support channel shown in the Help section of the app, when available. Mercado Productivo's representation in each country is in its section of Part V.

Only list animals, products or services that exist, that you have the right to offer and that are available. Pause or remove the listing when they stop being available.

Breed, age, weight, quantity, production stage, brand, coverage and other details must be true and not misleading. If a figure is an estimate, say so.

Photos must show what you actually offer (or your service or store), taken by you or used with permission. Photos from another listing, from the internet or of another animal or product are not allowed.

The price must be the real one, in the stated basis (per head, per pound or kilogram, per lot, etc.). Bait or token prices to attract contacts are not allowed, nor changing the price in the conversation without good reason after posting it.

Each listing goes in the section (trade, store or services), market and category that fits it. Duplicate listings of the same thing are not allowed.

Do not include phone numbers, emails, social media, bank accounts, links or codes for contacting you outside Mercado Productivo in titles, descriptions, photos or your profile. In conversations these details may be hidden automatically; trying to get around that (for example, spelling the number out or splitting it) also breaks this rule.

It is prohibited to offer:

• Wild, protected or endangered species, or their parts and derivatives.
• Animals, products or supplies whose sale is prohibited or not authorized in the country where you list, including unregistered veterinary drugs or agrochemicals.
• Stolen animals or animals whose origin you cannot prove.
• Anything outside the sector of the market where you post.

Anyone offering animals or regulated supplies must comply with the animal health and movement rules of their country (health authority in Part V) and hold the required documents. Do not list animals under quarantine, sick animals without disclosing it, or animals from premises under an active health restriction.

It is prohibited to ask for advance payments for something that does not exist, fake payments, send false receipts, ask for login details or verification codes, or use any deception to obtain money, goods or data.

It is prohibited to impersonate another person, business, authority or Mercado Productivo, to use someone else's or false documents in verification, or to keep multiple accounts to evade limits or sanctions.

Offensive language, insults, discrimination, harassment, threats and undue pressure on other users are prohibited in conversations, listings, profiles and ratings.

Ratings must reflect the real experience of the deal. It is prohibited to offer or demand something in exchange for a rating, rate yourself from another account, or use a rating to threaten or retaliate.

Only record deals that correspond to real agreements. It is prohibited to create fictitious deals, falsely confirm or deny that they happened, or use the record to inflate reputation.

Content spaces (news, tips, events) must not carry disguised commercial offers. Offers go as listings.

Any content involving minors in a sexual, risky or exploitative way is prohibited, as is using the platform without meeting the minimum age (T-4).

It is prohibited to scrape data in bulk, use unauthorized automated programs, try to access other people's accounts or data, interfere with the service, or send unsolicited bulk messages.

Report what you believe breaks these Rules. Repeatedly filing unfounded reports to harm someone is a violation and may temporarily limit your ability to report.

In addition to these Rules, you must comply with the law of the country where you operate that applies to what you offer and how you offer it, including tax and consumer protection rules.

Everything a user uploads or writes that others can see: photos, descriptions, username, profile photo, ratings and comments, and items published in content spaces. Private conversations are not public content, but they are subject to the Rules in Part II.

• Clear and showing what is offered.
• No contact details, watermarks with phone numbers or links (R-6).
• No identifiable people who have not consented, and never minors (R-15).
• No violence, animal cruelty or sexual content.

We may process photos (crop, compress, remove metadata such as GPS location) to protect your privacy and performance.

In addition to what the Rules in Part II prohibit: illegal, violent or sexual content, content promoting animal cruelty, content disclosing third parties' personal information, or unauthorized advertising of products or services unrelated to Mercado Productivo.

Items in content spaces must be informative and useful to the sector. Sponsored content is labeled as such. Commercial offers go as listings, not as content (R-14).

Content may be reviewed before or after it is shown, on report or on our own initiative. Mercado Productivo may reject, hide or remove content that breaks this Part, always stating the rule broken. If you think it was a mistake, you can correct and resubmit it, or appeal under Part IV.

• Every sanction cites a rule: no sanction is applied without stating the specific clause of the current document (for example, "R-9").
• Proportionality: the sanction depends on severity, repetition and the harm caused.
• Notice: you are notified of each sanction with the rule cited, its scope and its duration.
• Record: each sanction is recorded with who applied it and why.

| Level | Sanction | Lifted | |---|---|---| | 1 | Warning citing the rule | Expires after 90 days without repetition | | 2 | Removal of the listing or content, with the reason and the option to fix it | When fixed and approved | | 3 | Partial restriction: you cannot post or start conversations for 7 to 30 days | When the period ends | | 4 | Suspension: your listings are paused and you cannot transact | When the period ends or on appeal | | 5 | Permanent ban of the account | Only by decision of Mercado Productivo's highest authority |

Without going through the lower levels, these may be sanctioned directly at level 4 or 5: proven fraud (R-9), impersonation (R-10), content involving minors (R-15), offering prohibited species (R-7) and threats (R-11).

• Your listings are paused, not deleted.
• Open deals are not cancelled: the other party is notified.
• Your conversations become read-only.
• Ratings you gave remain.
• An active subscription is not refunded automatically; this is assessed when the appeal is decided.

Any registered user can report a listing, content, conversation, user or rating by choosing a reason from the list. The reported person never learns who reported them. The reporter is told the report was resolved, without the details of the sanction. Several reports from different people raise the review priority.

You can appeal any sanction of level 3 or higher. For levels 1 and 2 you can fix the content and resubmit it, or write to [email protected].

• Deadline: 15 days from the notice of the sanction.
• How: in the app when the option is available or, until then, by writing to [email protected] from your account email, stating the sanction and your reasons.
• One appeal per sanction. Only a permanent ban allows a second review.

• The appeal is decided by someone other than the person who applied the sanction, with country administrator rank.
• We respond within 5 business days with a written, reasoned decision: the sanction is upheld, reduced or reversed.
• If reversed, everything is restored: listings, plan and any lost subscription days.

Because it is irreversible, before a permanent ban takes effect you are notified and have the appeal period to present your reasons. Meanwhile, the account may remain suspended to protect other users. A permanent ban requires the approval of two authorized Mercado Productivo staff members.

This Policy does not limit your right to go to the competent administrative or judicial authorities.